MS-2021 October Marketing Meetup
Tuesday, October 19, 2021
1:00 PM - 2:00 PM
Eastern Standard Time
Marketing Degree Value: What is ‘Return-on Education’ and how do you tell that story to prospective students?
Students want to know how your credentials can advance their careers. By analyzing the skills and workforce competencies taught in your programs, the career successes of your graduates can aid prospective students in their decisions. This information can be packaged into an interactive recruitment experience, where each student can simulate the impact of your program on their specific professional aspirations. So how do you meet students where they are - and demonstrate your institution’s ‘ROE’ story? This webcast will discuss marketing strategy, story-telling tactics and how to leverage data in a meaningful way.